In 2017, a leading international soda brand’s insufficiently researched television ad led to a major backlash from fans and critics alike. Their social media accounts were bombarded with messages demanding an apology from the brand for being ‘insensitive’. Another well-known company, this time a social media giant, offended online users when it used the site
To be able to deliver an amazing customer experience and live up to customer expectations, you must listen to client feedback. This will help you build stronger relationships, reduce churn, halt recurring complaints, improve quality, increase satisfaction and make better business decisions. So how do you find out if you’re doing a good job or
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