Influencing the decisions of your target customers depends primarily on how well you understand them and their needs. While every customer you come across is different, the emotional triggers for most people are essentially the same. If you want to persuade your target audience you need to identify what is important to them. Humans are […]

For businesses, maintaining a positive image and reputation matters, at times simple mistakes can cause serious damage to a company’s brand name. This is especially true in the current digital era where customer expectations are high. Facing a crisis is inevitable for all sorts of businesses. Every business experiences crises in one form or the […]