How to Create an Event in GA4 How to Create an Event in Google Analytics (Ver 4)

Custom events The configuration of Custom Events is pretty much identical to recommended events. The only difference is that you will need to come up with your own event names. For example, if you want to track clicks on a call to action button, the name of the event can be any of these: Call_to_action […]

ONLINE ENGAGEMENT TECHNIQUES TO STEP UP YOUR GAME THIS HOLIDAY SEASON Online Engagement Techniques to Step Up Your Game This Holiday Season

The holiday season is just around the corner and it’s time to gear your business to get more sales. Businesses can take this opportunity to acquire new customers, make the relationship with old customers stronger and make more sales. With the right marketing strategies and planning you can take your business to the next level […]

THE BEST WAY TO CREATE A MARKETING PLAN FOR SMALL BUSINESSES The Best Way to Create a Marketing Plan for Small Businesses

Small businesses often find it challenging when trying to market themselves. Effective marketing fuels your business by making people aware of your products and service. The need for creative marketing is something that almost every small business understands, but it is sometimes difficult to know where to start. It is not an arduous task, but […]

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