The basic principles of communication you promote within your organization and the way you interact with customers is responsible for strengthening your relationship with them and ensuring customer loyalty. Having a comprehensive communication strategy for different channels is crucial for better interaction. In this regard, understanding the needs and expectations of customers is the first […]
The rapid dissemination of information has led to more informed customers, which has heightened the level of expectation they have from businesses. In order to present yourself as a customer-centric organization, you need to understand that great customer service and support are not only provided within business hours. Nowadays, what truly matters is your ability […]
Referrals are essential for the growth of a business. While existing customers are instrumental to the success of your business, your ability to create new customers will increase sales and drive higher profit margins. A study by Nielsen revealed that 84% of customers occasionally or always act on personal recommendations. Hence, businesses should harness the […]
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