Customers living in the digital era expect businesses to provide them with convenient and exceptional online services. Along with providing great service, businesses also need to effectively engage customers in order to sell their products to them. Connecting and communicating efficiently through digital mediums is an art which helps companies retain more customers. So how
Early adopters is a category of customers who are passionate about new products, innovation and technology. Though this group of customers may not have a very huge percentage in your customer base, identifying and engaging them can work wonders for your new product launch. These customers are willing to take the risk when it comes
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