In order to run a successful eCommerce business, entrepreneurs need to understand what type of experience the modern customer seeks when shopping on the internet and how this can be delivered by them. When shopping online, many customers exercise more caution due to factors such as uncertainty about the quality of product/service, security and privacy […]
Today, customers are more demanding, empowered and social. They are also weary of traditional marketing gimmicks which means you have to be creative and innovative in your marketing approach. Being creative does not necessarily require a huge marketing budget, you need to keep in view the demographics and psychographics of your target audience and use […]
A study by Forrester shows that in the US, internet retail sales are likely to touch $334 billion in 2015. We have witnessed the emergence of several e-commerce websites which offer an array of products and services to customers. Amidst so many available options, customers would not only prefer to shop from a website which […]