Most businesses endeavor to design a website that stirs the interest of online customers. In order to effectively engage your website visitors, besides having an interesting layout, focus on making your website easy to use. A website which is difficult to navigate and is not interactive is likely to have a higher bounce rate. Moreover,
Customer conversion rate is an important index to measure online business performance. It basically shows how much of the traffic generated by a business is converted into customers. For an e-commerce website, the first phase to business optimization is creating sufficient traffic, i.e the visitors coming to your website. Online advertisement, web referrals and search
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