Brand Advocates How to Turn Customers Into Brand Advocates?

Every business knows the importance of having a satisfied and happy customer base. Research suggests that a large percentage of people trust word-of-mouth from friends and family more than a paid advertisement. The aforementioned fact emphasizes creating a loyal customer base that can be turned into brand advocates. They independently and voluntarily spread positive word […]

HOW TO SHOW EMPATHY IN CUSTOMER SUPPORT How to Show Empathy in Customer Support

You might have come across the word “empathy” quite several times while reading various articles or from customer service experts and trainers. Empathy, in this regard, refers to the polite manners and sympathetic response that a company offers to its customers. It is one of the pillars on which exceptional customer service stands and can […]

Principles for Managing Customer Expectations Principles for Managing Customer Expectations

Every day, we see numerous advertisements where brands aim to entice their potential customers with fancy taglines and colorful depiction of their products. These campaigns build expectations in customers’ minds. But here comes the decisive part; only those companies succeed which effectively meet their customers’ expectations by providing real value. They manage such expectations by […]

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