A study by Forrester shows that in the US, internet retail sales are likely to touch $334 billion in 2015. We have witnessed the emergence of several e-commerce websites which offer an array of products and services to customers. Amidst so many available options, customers would not only prefer to shop from a website which […]
Before launching a new business venture or a product, you need to identify your potential customer base. In order to modify your product/service idea according to the needs of your prospective customers, you need to know them better. Defining the target market for your business will also help in efficient utilization of your marketing and […]
Customer service is an essential part of any business organization and it can become a lot easier to deliver if businesses are more attentive towards the behavioral traits of consumers. Generation Y, which consists of people born during the late 80’s to early 90’s, has witnessed an increase in its spending power. According to a […]
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