Being easier to access and having immense visibility, digital media has become one of the best ways to market your brand. Strengthening brand presence through this medium requires creating a unique identity in the mind of the digital customer. Viral stories, generating hype and targeting the right audience through demographics is the way forward to
The last decade has seen a surge in the usage of digital marketing for businesses, large and small, local and multinational, to utilize its effectiveness in reaching out to a large number of people and ensuring greater awareness in the targeted market. Simply put, Digital Marketing is the usage of modern internet technologies to enhance,
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