Travel websites provide convenience and offer a number of deals and packages which customers can choose from. According to a survey by Ipsos MediaCT 65% of leisure travelers begin researching online before they decide where or how to travel. This increases the competition between different companies as customers have so many options and packages to […]
In order to survive in a competitive business environment and increase sales, it is important to attract customers through effective and exciting promotional ideas. Devising a promotional strategy that can grab the attention of your customers and entice them into buying from you requires research on your competitors and the psychographics of your target audience. […]
The last decade has seen a surge in the usage of digital marketing for businesses, large and small, local and multinational, to utilize its effectiveness in reaching out to a large number of people and ensuring greater awareness in the targeted market. Simply put, Digital Marketing is the usage of modern internet technologies to enhance, […]
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