For every business initiative, there are numerous factors that you need to consider in order to make it a success. According to Bloomberg, 8 out of 10 entrepreneurs who launch a business fail within the first 18 months. Considering this, what are some of the essentials that can help you in strengthening your position in […]
Early adopters is a category of customers who are passionate about new products, innovation and technology. Though this group of customers may not have a very huge percentage in your customer base, identifying and engaging them can work wonders for your new product launch. These customers are willing to take the risk when it comes […]
Online bookstores have made it quite hassle free for customers to shop for their favorite books, magazines and journals with just a few clicks. The ease with which people can find their favorite novels, history books or biographies on e-book stores has earned them millions of ardent book shoppers. However, exceeding the expectations of customers […]
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