An online marketing campaign can yield desired results only if you have defined goals and know how to target your audience using the right channels. Having measurable objectives for your online marketing campaign lets you track the effectiveness of your strategy, hence you can add and make changes to your plan along the way. The
The success or failure of a marketing campaign depends on how well you build a perception about your product/service. What matters to your potential customers is not just the quality and price of the product, it comes down to how you make them feel about your product and what they would get from buying it.